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Different Elements of Your Viral e-Book

September 16, 2008

Once you have all the resources and information to put in your e-book, it is now time to think how your e-book should look like. As much as possible, you would want to keep your e-book at a professional level. This would earn your e-book more credibility which can mean increase in returns.

The first thing that you have to think about is how your e-book cover should look like. Although you are just making an online document, meaning no papers and printing necessary, electronic books still need a good cover to attract more readers.

Having an inclination to arts and graphic design will surely help in doing the layout of your e-book cover. If you are the type of person who is not really into designing, you can always hire someone to do it for you. You can just give him the details as to how you want the cover to look like and let him use his imagination to create a perfect e-book cover.

The color, main and secondary fonts should be considered in making an eye-catching cover. Here are some general tips to follow when creating the cover of your e-book:

– Use color combinations among these colors: red, blue, black and white.
– If you think of using yellow, you may use it sparingly with black because it has the strongest contrast.
– A strong font is best to use for the main title of the book – it may be Arial Black for short titles and Impact for longer ones.
– Limit the number of fonts used in the cover to three. Having a lot of different fonts will make it look like a mess.
– The cover should contain the following:
 a. main title
 b. a good subtitle or teaser phrase
 c. author’s name
 d. URL where the e-book can be found

It is best to keep the cover as simple as possible. A small image and a short title will do just fine. Putting a lot of information in the cover may make it unreadable and unpleasant to the eyes.

Now that you have a good cover for your viral e-book, let us talk about what should be inside it. First of all, your e-book should show first basic information about the book itself such as its copyright information and author’s name with a short biography.

Then, to serve as a guide to the contents of your e-book, you should have a table of contents. This should, more or less, outline the different parts of the book so when a reader wants to go back to a certain portion of the book, he can just jump to the page indicated in the table of contents.

No matter what your purpose is in creating your viral e-book, try to keep it short but contains enough information as much as possible. You would not want to bore your readers reading hundreds of pages on your e-book. This is more applicable when you are creating a viral e-book that serves as a preview of the full-version. This e-book should only contain enough relevant information to gain the reader’s curiosity and make them purchase the full-version.

The layout of the pages on your e-book should be the same all throughout. The pages should be also made as simple as possible yet with a touch of professionalism.

Other than the actual contents and links that you will put on your e-book, you should also add a page that discusses in detail the instructions on how an affiliate can customize the links on your e-book. You would not want to be bothered by a phone call in the middle of the night just to be asked how to rebrand your e-book.

Clear and full instructions on rebranding and customization should be included in the contents of your e-book. This way, the readers can just sign up as your affiliate, then once they have their own affiliate identification or code, they can do their own customization with the instructions you have placed in your e-book.

When you are creating a viral e-book, simplicity is the key. Having a simple yet interesting and informative e-book will increase its chance of being spread to more and more people over the internet. Adding the good rewards and incentives that an affiliate can get in distributing your e-book will definitely give you huge returns in no time.

Written by Olegs Marhelis · Filed Under viral marketing 

Starting a Viral e-Book? Choose a Good Topic

September 14, 2008

Viral marketing is the most popular type of marketing strategy in the online industry at the moment. Why is it so? Because it can give a huge number of potential customers in just a short period of time with very minimal cost. Of course, if there are a large number of potential clients, the turnover percentage will also be bigger.

Viral marketing can be done in many ways. There are newsletters sent thru email, web sites, invitational emails and much more. One effective way to do it is by producing an e-book, or the so-called viral e-book.

What is a viral e-book?

E-books, or electronic books, are the online or electronic version of books, newsletters, publications, manual, etc. E-books are downloadable files from the internet and can be installed to one’s computer. Some of the popular books, like Harry Potter, actually have an e-book version. Some of these are free; some are available for a minimal cost.

The concept of e-books has been adopted by marketing people because of the ease of distribution to a huge number of people over the internet. They incorporated advertising and marketing strategies with e-books to boost revenue, at the same time giving useful information to other people.

That is how the term viral e-book came about. Viral e-book is, basically, an e-book that is passed on to other persons which brings several benefits, mainly profits, for each individual. These e-books are free, most of the time, to encourage more people to get them and pass them on to others.

Viral e-books contain useful information about something related to what the marketer is promoting. And since it is a marketing tool, these viral e-books contain links that lead to the marketer’s web site. Thus, if a person reading the e-book becomes interested and clicks on the link, that will already be a potential sale to the one who originally sent the e-book.

If you are planning to start making such an e-book to promote your products or services, you should consider several things before jumping on to it. The very first thing that you have to think about is the topic.

How to choose a topic?

An e-book can talk about anything. But, of course, if you are planning to make profit from it, your e-book should talk about something interesting. It should deal with things that most people are concerned about. People want things where they can benefit from in whichever way it may be.

The first thing to consider when thinking about the topic for your e-book is your main goal. You have to define your purpose of writing the e-book. If your goal is to increase sales of your product or service, then your topic should be something related to those things.

You, as the maker of the e-book, should also be interested in the topic you choose; else, it will feel like a burden doing something that you do not really like. Also, it will be easier for you to write things about a topic that interests you so you can express yourself better.

To better help you in selecting a topic, you must set an ample amount of time thinking about it. Go in a place where you can concentrate. Try to think of the things that interest you, things that you are comfortable with. Then list down all those things that come to your mind, even the crazy ones.

Once you’ve listed them, select those that can be related to your product or service, if you are promoting these things. If not, select the topic that you think will be most profitable. Also, make sure that you can have a lot of resources for the topic you choose. More resources would mean more information to put in your e-book, and the more interesting it will be to read.

Having a good topic is the best way to start your viral e-book. A topic that interests you, as the author of the e-book, will make the journey of creating it be enjoyable and fun. Other than that, more valuable and quality information will be incorporated since you know the topic well.

So start brainstorming now with yourself. Choose the best topic that you can think of. And make that vision of increased profit turn into reality with your own viral e-book.

Written by Olegs Marhelis · Filed Under Affiliate Strategies, viral marketing 

Build Customer Relationships When Building Your Website

September 14, 2008

E-commerce, or doing business through the Internet is certainly picking up. This may primarily be because of the ease and convenience of shopping online, not to mention the savings from a significantly lower overhead compared to brick-and-mortar stores.

However, regardless of the benefits of e-commerce, why is it that traditional brick-and-mortar stores are still around and seem to grow instead of decline?

One major reason could be because these kinds of stores still represent and hold a significantly higher degree of security to the consumer as compared to a website. The sense of permanence, familiarity and reliability that a physical location holds is what brings customers back to the store.

While online businesses cannot compete with the physical assurance brick-and-mortars have, web-based enterprises can still develop a degree of familiarity with their customers that fosters a relationship of trust and reliability. And majority of this is built around the design of a website.

The One Unchanging Principle: Think Like Your Customer
Whether your business has a physical or virtual location, one principle in building relationships with your customers remains – and this is to think like them.

The more successful businesses have prospered because they have made their customers’ mindset their own. For traditional businesses, it meant everything from convenienctly locating goods to offering ready and credible assistance.

Successful websites should follow suit. With the lack of tangible contact, a potential customer could have little basis for forming a relationship with an online store. And if building customer loyalty is your goal, then suitable substitutes must be found.

Looks and feels familiar
First impressions last. As soon as a visitor clicks on a link to your site, he expects to see something that he will like, and therefore trust.

Take an online garden supply store for an example. A cut and dry layout of columns and rows, with little to no pictures won’t give the visitor the impression he has accessed a gardening store. Not a lot of hits would result, much less in sales.

However, if that same site was built to look like a garden shed, for example, the customer might feel more at home with shopping there because the look of the site used a familiar concept with the customer and incorporated it into the over-all look and feel of the website.

Being able to capture and retain your visitor’s attention is the first step in converting a visit into a sale and eventually working towards a strong business relationship.

Ready Assistance and Assurance
A customer appreciates a ready source of help and information when he or she is shopping. So again, thinking like a customer, find ways where a visitor can access answers to common questions about your products. This could be in the form of a prominent FAQ page or a concise product description alongside a picture.

It helps to strategically locate short but strong testimonials from satisfied customers among your products so visitors can see right away the reliability of the service and goods you provide.

Safe and Secure
While familiarity and assurances of reliable service is great in building customer relationship and loyalty, the bedrock of any relationship is trust. So place a good deal of emphasis on this.

Almost all business and financial transactions over the Internet are now performed over a 128-bit encryption system. So settle for nothing less than this. It will also help to prominently display this information on your payment and sales confirmation page to assure your customers this measure of security.

Build on the Relationship
The beginnings of a lasting relationship start from a good first impression. Hopefully, the look of the website has drawn your visitor in comfortably enough to make them want to purchase something from you for the first time. Once they have done so, it is still well within your control to assure that that first transaction will lead to many more.

You can do this through a number of ways, the most common of which is to thank the customer for purchasing from you and to assure them of your products’ warranties (if any apply).

Offer your customers useful tips and information on a resource page so they can visit you again, even if to purchase is not the primary intention. Most online transactions require an email address to be submitted so invite the customer to subscribe to your e-newsletter (if you have one). You may offer perks and / or discounts if they do subscribe. However, to avoid being labeled as spam, make sure the material is clearly solicited for and is sent in timely manner.

About the best indicator of loyalty is when your customer sees you as an expert in your line of business. Aim to be this through your website and your customers will begin to see you as more than just a supplier, but a trusted consultant.

By taking the necessary steps with your website in cultivating familiarity and trust with your customers, results will be reflected not only in your sales but with your customer relationships as well.

Written by Olegs Marhelis · Filed Under Business, Web Design, Website Usability 

How to Make Sure Your Viral e-Book will be Read

September 12, 2008

One of viral marketing’s principles is to give away something for free. This will definitely catch the attention of a huge number of people. Free items are always the best when trying to introduce something new in the market.

Most businesses and individuals who adopt this marketing strategy have found different ways of giving away information and other things for free. One of those methods is coming up with an e-book and sending it to potential customers.

There are a lot of e-books available for download over the internet. Almost all of these can be obtained for free. But even so, it is not assured that everyone will read it, much less get it. So how do you make your own e-book popular and be read by the most number of people possible?

Tips on Producing an Effective Viral e-Book

Your main goal in producing a viral e-book is to get your product or service known to a huge number of people or to get huge traffic to your web site. But you don’t have to do all the work on your own.

The way viral e-books work is to initially inform a sufficient number of your target market. Then these first-hand customers will send your e-book to their own set of friends and colleagues, so will these second-generation customers. The cycle goes on and on.

But the question is how will you make your first-generation customers send your viral e-book to other people? What should entice them in distributing it?

First of all, you have to make sure that your e-book is of good quality. It should look professional and not like compilation of links all around the pages. It should not have the first impression of being an advertisement; else others will think of it as a form of spam messaging.

Your e-book should also contain valuable and interesting information about something that concerns the vast majority of your target population. It should be reader friendly in such a way that the format is consistent and the words are not so technical. Remember, you do not have control as to who will get a hold of your e-book and read it.

Of course, it’s not all about being interesting and informative. The most important thing that will make people distribute your e-book is when they know that they will also earn from it. It should be a mutual relationship. You should be getting something from it, as well as those who will help you pass it on to others.

This is what internet marketers usually call affiliations. Your first-generation customers are your first set of affiliates. They should be able to edit the links included in the e-book to add their affiliate ID or change the link to their affiliate URL. When the links are clicked, they will lead to your site but there is also credit given to the affiliate who sent the e-book.

With this, your site will get the traffic it needs; at the same time, your customers or affiliates also get something from it. That will give them the motivation to read through your e-book then distribute it to other people.

One thing to make sure though when you allow for rebranding or modifying the link is still maintain some sort of control over it. As the author of the e-book, you have the control as to what should be changed or modified. Make sure that the modification is just the affiliate ID or affiliate URL and not a totally different link which you may not have control of.

Finally, you have to keep in touch with your customers. The key to having a huge client base and maintaining it is to have a good relationship with your customers. Following them up will not harm you. It is actually a good thing to do to make sure that they read your e-book and pass it on to others.

You may also want to provide a few add-ons to your e-book. Additional information, updates and related articles to the topic you discussed on your e-book will continue to encourage them to spread the word about your book.

So before going into the nitty gritty details of writing the e-book itself, make sure that you have done these things, or at least gave a thought about them. Writing your e-book without defining your goal and coming up with a plan may be a waste of time and effort on your part since it may not be able to serve its purpose.

Written by Olegs Marhelis · Filed Under viral marketing 

Locating Links: Enhancing Website Usability

September 12, 2008

The Internet is what it is because of connections, bridging one computer to a host of others. Because of this we are able to access information at a click of a button.

The things we click are called links, and they can be likened to the synapses of a brain – connecting the user from one document to another.

One of the main tenets of website design is that a page must be able to link to another page. Failure to do so renders the page dead – and is a lot like crashing into a brick wall as you speed down the information highway.

That said, website designers, both pro and amateur, make it a point to include links into every single page they design. But it is simply more than just slapping on links anywhere. Links are as vital to a web page as the content on it for without it, a visitor will be hard pressed to connect to other documents on the Internet.

In any website, there are different kinds of links. There is no hard and fast rule when it comes to laying out links on a web page. But over time, certain conventions have emerged that seem to have become an unspoken standard in design. Deviations certainly will not depreciate a website’s over-all impact, but it may require some amount of time for the visitor to get oriented.

Whether you tend to follow conventions or not, it is best to be acquainted first with the rules, so that you will know what to break and how to break them.

But first of all, for the sake of clarification, imagine a website to be like a book. Of course, you know that a book holds several pages. In the case of a website, the pages are called web pages.

A web page basically has two kinds of links: Internal and External.

Internal links are what connect pages of the same website to each other. Going back to our book analogy, an internal link connects a page to another from the same book. So a visitor can access the contact page of a website from the home (or index) page via an internal link.

An external link, on the other hand, connects a web page to another web page from a different website. So an external link is something like a connection between two pages from two separate books.

Layout Conventions
Over the years, as more and more users and websites are added to the Internet, certain conventions or assumptions about the location of links have been formed.

The most common of which are the internal links on either the top or left margin of a page. Seeing that these two areas are the ones first noticed by a user, designers felt it was natural to place internal links that would connect the pages of the same website together. Because of the nature of its location, links on these sides of the page are prominent and graphic designs on them.

Another area where internal links are located is at the bottom of the page, usually where the copyright information is placed. However, unlike the top and left margin areas, the links at the bottom are discreet and usually rendered in small fonts (like the copyright info). This is done primarily to avoid redundancies in design, while still providing alternate sources of links should the others fail.

External links are usually found in the body of the text or in the right hand margins of the page. No specific rule exists for this, and the conventions arise merely out of common usage.

However, some designers have surmised that the tendency to place external links within the body of the text is done because references to information outside the website should be described or explained, whereas internal links need little to no explanation at all.

Another theory is that the right side feels like the outer part of page. This assumption is built on the observation that reading is done from the left to the right. So the right part of the page indicates the end of a page, thus references outside the website find themselves allocated to this area.

For some reason as more and more text advertisements (such as Google AdSense) proliferate, the location for such external links are designated at the center or the right side of a web page.

And yet, as mentioned before, these are merely conventions and NOT rules set in stone. Designers have all the freedom to layout information and links however they want. Deviations from such standard practices simply make the surfing experience for these websites slightly more interesting than the rest. The important thing is that connections are made and everyone can continue to cruise and surf the Web one link to one page at a time.

Written by Olegs Marhelis · Filed Under Website Usability 

Effective Ways to Start Blogging

September 11, 2008

People have different thoughts that want to express. Mostly, they cannot show it because of many reasons. Most people just keep their thoughts inside them and never speak it out.

One way of expressing these thoughts out of them is through writing. Writing is the usual outlet of those people that are afraid to show or express their thoughts through their mouth or through their gestures.

People’s thought are usually written and published so that it can be shared and read by others. Many papers and publications publish people’s thoughts for different reasons, but the purpose is to inform.

With the advent of technology, new ways are introduced to share people’s thoughts. It introduced more high tech and faster way of expressing ideas and sharing thoughts through blogs.

Blogs are web site- based journals where people can publish their ideas, thoughts and ideas online. Anyone that wanted to share and give information can start a blog. It is straight- forward and in many cases, it is free.

The term blog is the shortened form of web blog or web log. Authoring a blog, maintaining and adding an article to an existing blogs is called blogging. The individual articles on a blog are called blog posts or entries, and the person who posts the entries is called the blogger.

Blogs are the fastest growing mode of mass communication in the world today. Blogs are very powerful. It has the capabilities of affecting elections, corporate policy and even brings down a country. It has the power of changing the mind and mentality of human. Blogs can change the world.

The following are suggested steps in starting a blog. This is useful for those who want to share their thoughts, ideas and opinions in a very efficient and fast way.

1. Look for blog sites. There are free blog sites and some are with charge. All blogs sites whether free or with charge come with many features but it vary.

2. Try to explore and check out blog sites that offer features that attract you most.

3. A blog can be private or personal. You should decide on whether the blog you are going to post is to be either of the two. You should decide if you want any internet visitors or users are able to read your blog or if you just want, your friends and family be the one to read it. There are many blog sites that offer the ability to password- protect the published posts so that only those who are approve of can view the blog posted.

4. You can create the look of your blog. Decide on how you want it to appear. You can choose color scheme and layout that will satisfy you. Most sites come with sets of predefined layouts and scheme where you can choose from or you can edit your own.

5. When you are done setting up your blog, test it out by writing a few posts. Adjust the layout or style that you see fit.

6. If you want to make your blog look more attractive, there are some sites with many features to make it look better.

7. After creating and making your blog attractive, you can now publish your blog by sending the URL to people whom you want to be able to read your blog. You can also publish the URL on your website. Add the URL to posts you make on the other blogs.

Before posting your blog, spell- checks your writing. Always keep the posts interesting. Try to avoid focusing on things that most readers will not find worthwhile.

If you want people to return on a regular basis on your site to read it, update your blog more frequently. Try to establish a reader base that will motivate you to write more and in return, more people will read your posts.

If no one visits your site for the first few months, do not feel bogged down. Since we are in a very large society and in different communities, it will take time for your blog to be noticed.

Some slang terms and too many abbreviations offend readers. If you want a broad readership, do not use many abbreviations and slang terms.  Make use of words that can be understood by many people.

In making blogs, it requires sincerity and dedication. The wanting to share ideas, thoughts, opinions and information felt in every article being posted. Every time you post, include your heart.

Written by Olegs Marhelis · Filed Under Blogging 

Things to Know About Web Blogs

September 9, 2008

The advent of technology brings too much things that human have never imagined. One of these is the internet. The internet brings things closer to humans and makes the world smaller and narrower. The internet paved the way to radical and far-reaching means of communication.

Through the internet, people communicate with no limitations. One way of communicating in the internet is through web blogs. A web blog or web log is a website that displays journals posted in chronological order by individuals or groups and usually has links to other web pages and to video, audio and other links.

There are different web blogs that focuses on a particular area interests. These include the arts, home, computers, recreation, science, sports, business, games, internet, reference, shopping, world, comics, health, news, world regions, society etc.

Blogs are far different from traditional sites and forums or newsgroups. Unlike traditional sites, blogs allow the easy creation of new pages for entering and submitting new data into a simple form. Automated templates take care of adding the article to the home page, creating the new full article page and adding the article to the appropriate date or category- base archive.

Blogs also allow easy filtering of content for various presentations and allows the administrator to invite and add other authors whose permissions and access are easily managed.

Web blogs are hosted by dedicated blog hosting services or by blog softwares on regular web hosting services. Blogs are made possible by different highly specialized software like Nucleus CMS, Movable Type, Blogsome, iBlog, Drupal, Antville, Serendepity and WordPress. A program can be considered as good if it combines a user- friendly interface and format flexibility.

Bloggers do not manage the software. The software management is done by server- based systems. These systems allow travelers to blog from anywhere in the world with web interfaces. Those bloggers with common interests share blogrolls, list of links that create a context for a blog, and help each other increase their visibility on the internet.

Visitors can post comment to individual blog entries with the aid of feedback comment system. Those popular blogs have frequent comments, but many bloggers prefer to just pre- screen or block comments.

User can maintain web- hosted blog even without the need to be online while composing or editing posted blogs through some tools. There is software or programs enabling multiple blogs to be automatically notified where certain topical or other changes can be made to one blog.

Like the other innovations in the technology, blogs and blogging brings advantages and disadvantages. This is a fact that exists in every thing being introduced in the world.

With blogs, the citizens and costumers are potentially better informed. This is good for the societies and economies for it makes people knowledgeable on the things that are happening in the world.

Blogs is a positive way of collecting feedback and criticism. It keeps the fingers of people on the pulse. Through blogs, people can suggest stories; react to certain pieces and many others.

Through blogs, an organization or the society can develop stronger relationships and make loyalty with the people. Blogs let people interact with the human face of organization.

Blogs also let writers build their profile for it can display the talents and expertise of many. It is also an excellent way of sharing knowledge with in the organization or society even in the present environment.

Despite of the advantages it brings, blogs offer many advantages. One is that, in blogs, most people are unable to write down their ideas in a convincing and lucid way. Since writing is one of the most difficult and time consuming tasks for a human being to undertake, and blogs are very expensive, many blogs are not updated, so it damages the reputation of an organization or society rather than enhancing it.

Since everything can be posted in blogs, it can make many organizations look like disorganized with multiple tones and opinions. Contrary to what some might think, the average people prefers it if the organization or society is at least somewhat purposeful and rational.

Web blog is really an innovation of technology users cannot ignore. It brings too much things to people. The benefits blogging offers should be used properly for the betterment of human kind and not for worse.

Written by Olegs Marhelis · Filed Under Blogging 

Is There Such a Thing as Optimal Web Design?

September 8, 2008

When talking about design across-the-board, it’s harder to define what is the best based on a singular standard, as compared to deciding which is more aesthetically pleasing than the other. After all, like most human creations, there may be no exact definition or standard to define or embody perfect design at any cost, especially given the subjective perspective by which each individual may look upon any object.

However, there is such a thing coined by many as optimal web design. Optimal, by virtue of its definition alone, already means the most favorable or desired form of any particular subject. This then translates to what is optimal web design—which is web design that best suits the tastes of the greater majority, while at the same time working within the feasibility constraints of any undertaking.

What then makes web design optimal? Web design is optimal when it seeks to provide maximum utility to users while providing business or operational viability. In this way, the designer is able to best provide for the demand of both the end consumers as well as the people who plan and conceptualize for the purpose of deriving profit.

Putting the end users in mind is another means in order to emphasize what’s in every web designer’s mind—friendlier usability for each and every user. This means taking into consideration the fact that people visit websites in order to find particular content; therefore, it is imperative that the content must always take the precedence over any other accents and extraneous designs or artwork.

The more effective web designers are not afraid to make use of white backgrounds, or generally very clean lines in their website. By limiting the use of unrelated pictures that may even cause loading the page to take longer, and adding in very integral elements like the title and an outline of the contents of the page, it brings attention back to the content over anything else.

Pictures, unless completely necessary, should be used sparingly. When it would take longer than usual to load due to the size or the volume of pictures, it is recommended to forewarn users so that they may opt out of viewing pictures and instead proceed to seeking content they need. Moreover, advertisements and their placements, when possible, must be planned so that while they will serve their purpose, they will also in no way cause distraction or distaste to the visitors of the website.

Moreover, navigation is made consistent and simple in order to make accessing content as simple and as easy as possible. After all, who’s to say if everyone who surfs the Internet have the same capacities to grasp and decipher navigational tactics and the like.

Integrate into the design a means through which each and every visitor may have access to basic information about the website and its proponents (usually in the ‘About’ page), as well as a means of access to the privacy statement of the company. After all, the latter has played a big role in building—or inversely destroying—many relationships on the Internet.

An additional means in order to have an optimal web design is by using rudimentary conventions in web design—like making clear buttons, describing links accurately, and displaying links in the conventional blue. In this manner, the website will accommodate even the older users without the same sort of grounding with the use of the computer, and will make sure that users have the least amount of trouble in just trying to access a design.

However, there are also particular selling points that will assure marketability and will reflect business viability to its necessary degree. First and foremost, aesthetic design and code design are very much limited by the resources made available by the company. It is also important that the website has the capacity to meld in with the strategies undertaken by the company.

The first consideration in the optimal business viability of a website are the limitations experienced and set in order to create it. This includes the limitations on space, the domain address, as well as the terms and conditions that a company would have to sign in order to enlist services.

Moreover, optimal web design when it comes to business applications when the website is able to integrate itself to all the collective efforts, like marketing strategies and the like, of any company hoping to gain an edge through the Internet. This means that in the end, while aesthetics play an important role, creating an optimal web design is still one that best accommodates without alienation its users, sponsors, and web design planners.

Written by Olegs Marhelis · Filed Under Website Usability 

How Blogging Can Help Your Business

September 7, 2008

Are you looking for more innovative ways to boost your online business? You can try doing blogs.

Blogs? What are blogs? According to Wikipedia the blog is a short form called for weblog. Peter Merholz coined the term by combining the phrase “we blog” onto the sidebar of his weblog last 1999.

A blog is a mini web site. Those who do blogs are called bloggers. They enter “posts” which shows in the blog page from the newest posts to the oldest ones. They use blogging software and allow readers to comment on their posts. The comments are considered another new content to the blog.

Bloggers can post anything under the sun. Initially, when it was introduced, blogs were really for user’s private affair, their thoughts, activities and anything that reflects their own experiences in life. Blogs is some sort of an online journal or diary.

Through time, the original use of blogs has expanded. Now it can be used in virtually any kind of self-expression. Blogs now can also help build your online business.

Blogs are ruthlessly taken advantage of, too. There are businesspersons unscrupulous enough and resort to publishing spam blogs or “splogs”.

The blogosphere is the vast community built by bloggers. The blogosphere has its own ways and means to welcome, identify and build the reputation of each new blogs introduced in the Wide World of the Web.

In this article, you will know how to utilize blogging in building your online business and contribute positively to the blogosphere.

You must familiarize yourself with the blogosphere’s set of rules that need to be followed for you to publish a successful blog.

The first and major rule of the blogosphere is that your blog must contribute to the blogosphere. You must publish real content and not just advertisements on your blog. Splogs are unveiled because of the overloaded advertisements disguised as content.

This may contradict with your goal to put up a business-type of blog. But then again, if you only know how to effectively make a good blog, you can utilize it to build interest for your product and service without loading it with too much links and marketing tones referring to your business website.

This kind of blogging is the right way to positively help your business website. At the same time, it will contribute good content to the blogosphere. Do not try to sell products. You can open discussions and speculations on products. You can even spur other bloggers to react on your posts regarding such products.

If you are anxious to enter all internet avenues that will guarantee recognition of your products, then the blogosphere may give you good opportunities. Still it may do the reverse for your products and services, too and create problems for you.

You will not be able to control potential customers or clients to post comments to your original posts and they might expose certain issues you would best prefer to do away with.

If you fail to address the issues to the satisfaction of those commentors, it may not bode well for your business and your products. Not following up or reacting to comments may also be taken as a negative reaction from you.

The blogosphere now involves millions of internet users, and part of them is your potential market then. If there is negative feeling about your products, your business might suffer the consequences.

If your goal is to build a good reputation for your company and product, then, stick to issues that will not bring negative insights. If you can achieve this, then you can out flank other media, competitors and other traditional information outlets with your blog.

If you achieve a successful SEO result for your business web site due to the excellent reputation of your blogs, then you have tapped that blog resource unable to achieve by others. Chances our, your blog posts would even come first in search results for a particular product or service.

However, if you are not 100% confident in your product or service blogging is not for you.

You must be confident of your company and its services and/or products so that you can enjoy the full benefits of blogging.

Written by Olegs Marhelis · Filed Under Blogging, Business, Link Building, Promotions 

Blogging is your road to search engine optimization

September 6, 2008

What is the importance of blogging to search engine optimization.

Search engine optimization is the newest trend among online marketers. Today, companies have recognized that one of the most effective ways of getting free advertising on the Internet is to show up first under relevant search terms in the various engines.

Trying your best to get into the system can sometimes make your site bounce back search engines in the process. But then there are some ways of making sure that both the architecture and the content of pages is as friendly as possible to the search engine spider.

That is why web site owners are continuously conjuring up techniques for search engines to read them as one of the best. The newest addition to doing this is though blogging.

Search engines are in love with blogs.

Blogs  come complete with permalinks, regular updates and with the newest and accurate content. All these in one package is enough to make spiders not want for more. 

There are also blogs that spider do not like. Some blogging habits are less useful to spiders than they could be.  News oriented and political blogs have the tendency to link the phrase “read the whole thing” most often. 

This is just fine for humans since they are able to see the link in the context of the post. But a spider do not have the capability to do this. Although they can read the contextual part of your blog, they do not really comprehend the “whole thing” part.

If you want your blogs attain higher search engines positioning, keep in mind that the spider is the one that determines if you are worthy of the rank.

Below are some spider-sensitive factors you have to consider when creating a post for your blog.

Use a descriptive title. Titles or headlines are given more focus by search engines. It is important that you think of a good one for your blog post. Better use highly targeted keyword phrases that will best describe the content you are writing about. Do not create one that has been used over and over again. Be creative and think of something spiders do not get to see often.

Emphasize what needs to be emphasized. Be sure to make use of the same targeted keywords that you use in the title to the content of your article. You can have repetitions of words that are important. Make them bold or use them in external links. In using your keywords, do not make it appear redundant. Use them and make sense at the same time.

Put yourself in the search engines’ shoes. Search engines have clever algorithms to bring relevant results. Unfortunately, they do not have the intelligence inherent in humans. Choose your words wisely. Using shortcut or idioms is not wise. Use standard words and go directly to the point.

Look up the right keywords to use. There are many tools now that you can use to help you research on the keyword to use. This can help you select the titles and keywords that are most often searched for by your audience. Using this research can help you decide if more people will find your article on “automobiles” if you use the keyword “cars” instead.

Google, Overture and Word Tracker are just some of these. They will help you find out what keywords are most popular and the most people are searching for. By doing keyword research, you can take blogging and advertising to the next level.

Keep in mind that these things are just guidelines for you to based your blogs posts on. They are not really assurances that you will get the search engine rank that you are looking for.
 
Also, do not be obsessed with writing just for the spider. They are not humans. What is important is that through blogging, you get to convey to the people the message you want read. They are your prime target after all.

Spiders should only just be your second purpose when you do your blogs. Just give them the fresh and keyword-content filled content that they are looking for and you will surely be on your way to optimizing your search engine position.

Written by Olegs Marhelis · Filed Under Blogging, Link Building, SEO 

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