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Build Customer Relationships When Building Your Website

September 14, 2008

E-commerce, or doing business through the Internet is certainly picking up. This may primarily be because of the ease and convenience of shopping online, not to mention the savings from a significantly lower overhead compared to brick-and-mortar stores.

However, regardless of the benefits of e-commerce, why is it that traditional brick-and-mortar stores are still around and seem to grow instead of decline?

One major reason could be because these kinds of stores still represent and hold a significantly higher degree of security to the consumer as compared to a website. The sense of permanence, familiarity and reliability that a physical location holds is what brings customers back to the store.

While online businesses cannot compete with the physical assurance brick-and-mortars have, web-based enterprises can still develop a degree of familiarity with their customers that fosters a relationship of trust and reliability. And majority of this is built around the design of a website.

The One Unchanging Principle: Think Like Your Customer
Whether your business has a physical or virtual location, one principle in building relationships with your customers remains – and this is to think like them.

The more successful businesses have prospered because they have made their customers’ mindset their own. For traditional businesses, it meant everything from convenienctly locating goods to offering ready and credible assistance.

Successful websites should follow suit. With the lack of tangible contact, a potential customer could have little basis for forming a relationship with an online store. And if building customer loyalty is your goal, then suitable substitutes must be found.

Looks and feels familiar
First impressions last. As soon as a visitor clicks on a link to your site, he expects to see something that he will like, and therefore trust.

Take an online garden supply store for an example. A cut and dry layout of columns and rows, with little to no pictures won’t give the visitor the impression he has accessed a gardening store. Not a lot of hits would result, much less in sales.

However, if that same site was built to look like a garden shed, for example, the customer might feel more at home with shopping there because the look of the site used a familiar concept with the customer and incorporated it into the over-all look and feel of the website.

Being able to capture and retain your visitor’s attention is the first step in converting a visit into a sale and eventually working towards a strong business relationship.

Ready Assistance and Assurance
A customer appreciates a ready source of help and information when he or she is shopping. So again, thinking like a customer, find ways where a visitor can access answers to common questions about your products. This could be in the form of a prominent FAQ page or a concise product description alongside a picture.

It helps to strategically locate short but strong testimonials from satisfied customers among your products so visitors can see right away the reliability of the service and goods you provide.

Safe and Secure
While familiarity and assurances of reliable service is great in building customer relationship and loyalty, the bedrock of any relationship is trust. So place a good deal of emphasis on this.

Almost all business and financial transactions over the Internet are now performed over a 128-bit encryption system. So settle for nothing less than this. It will also help to prominently display this information on your payment and sales confirmation page to assure your customers this measure of security.

Build on the Relationship
The beginnings of a lasting relationship start from a good first impression. Hopefully, the look of the website has drawn your visitor in comfortably enough to make them want to purchase something from you for the first time. Once they have done so, it is still well within your control to assure that that first transaction will lead to many more.

You can do this through a number of ways, the most common of which is to thank the customer for purchasing from you and to assure them of your products’ warranties (if any apply).

Offer your customers useful tips and information on a resource page so they can visit you again, even if to purchase is not the primary intention. Most online transactions require an email address to be submitted so invite the customer to subscribe to your e-newsletter (if you have one). You may offer perks and / or discounts if they do subscribe. However, to avoid being labeled as spam, make sure the material is clearly solicited for and is sent in timely manner.

About the best indicator of loyalty is when your customer sees you as an expert in your line of business. Aim to be this through your website and your customers will begin to see you as more than just a supplier, but a trusted consultant.

By taking the necessary steps with your website in cultivating familiarity and trust with your customers, results will be reflected not only in your sales but with your customer relationships as well.

Written by Olegs Marhelis · Filed Under Business, Web Design, Website Usability 

How Blogging Can Help Your Business

September 7, 2008

Are you looking for more innovative ways to boost your online business? You can try doing blogs.

Blogs? What are blogs? According to Wikipedia the blog is a short form called for weblog. Peter Merholz coined the term by combining the phrase “we blog” onto the sidebar of his weblog last 1999.

A blog is a mini web site. Those who do blogs are called bloggers. They enter “posts” which shows in the blog page from the newest posts to the oldest ones. They use blogging software and allow readers to comment on their posts. The comments are considered another new content to the blog.

Bloggers can post anything under the sun. Initially, when it was introduced, blogs were really for user’s private affair, their thoughts, activities and anything that reflects their own experiences in life. Blogs is some sort of an online journal or diary.

Through time, the original use of blogs has expanded. Now it can be used in virtually any kind of self-expression. Blogs now can also help build your online business.

Blogs are ruthlessly taken advantage of, too. There are businesspersons unscrupulous enough and resort to publishing spam blogs or “splogs”.

The blogosphere is the vast community built by bloggers. The blogosphere has its own ways and means to welcome, identify and build the reputation of each new blogs introduced in the Wide World of the Web.

In this article, you will know how to utilize blogging in building your online business and contribute positively to the blogosphere.

You must familiarize yourself with the blogosphere’s set of rules that need to be followed for you to publish a successful blog.

The first and major rule of the blogosphere is that your blog must contribute to the blogosphere. You must publish real content and not just advertisements on your blog. Splogs are unveiled because of the overloaded advertisements disguised as content.

This may contradict with your goal to put up a business-type of blog. But then again, if you only know how to effectively make a good blog, you can utilize it to build interest for your product and service without loading it with too much links and marketing tones referring to your business website.

This kind of blogging is the right way to positively help your business website. At the same time, it will contribute good content to the blogosphere. Do not try to sell products. You can open discussions and speculations on products. You can even spur other bloggers to react on your posts regarding such products.

If you are anxious to enter all internet avenues that will guarantee recognition of your products, then the blogosphere may give you good opportunities. Still it may do the reverse for your products and services, too and create problems for you.

You will not be able to control potential customers or clients to post comments to your original posts and they might expose certain issues you would best prefer to do away with.

If you fail to address the issues to the satisfaction of those commentors, it may not bode well for your business and your products. Not following up or reacting to comments may also be taken as a negative reaction from you.

The blogosphere now involves millions of internet users, and part of them is your potential market then. If there is negative feeling about your products, your business might suffer the consequences.

If your goal is to build a good reputation for your company and product, then, stick to issues that will not bring negative insights. If you can achieve this, then you can out flank other media, competitors and other traditional information outlets with your blog.

If you achieve a successful SEO result for your business web site due to the excellent reputation of your blogs, then you have tapped that blog resource unable to achieve by others. Chances our, your blog posts would even come first in search results for a particular product or service.

However, if you are not 100% confident in your product or service blogging is not for you.

You must be confident of your company and its services and/or products so that you can enjoy the full benefits of blogging.

Written by Olegs Marhelis · Filed Under Blogging, Business, Link Building, Promotions 

You can Earn Money by Blogging!

September 3, 2008

Indeed this is true. If the first outburst of blogging in the Internet was introduced for hobbyists, now, you can enjoy doing it, while earning thousands of dollars.

Yes, truly and surely, you can make money blogging. Realistically, the most you can make is a few hundred dollars a month that cannot be found on trees or scoffed at. Nowadays, the Blogosphere, a social network of bloggers, have provided more options and ways wherein you can maximize your earning potential by blogging.

Do you want to make money blogging? Then, choose an ideal blog site that will cater to your requirements for a blog, sign up, create a blog and publish it right away! Blogging sites allow you to build blogs according to your tastes. Others have HTML and link options. Others have customized templates where you can change your blog page’s color and design.

In between signing up and creating a blog, though, you must know what subject to blog about. Your subject is an important consideration, so take your time conceptualizing before jumping into the fray. If you must know, the subject will be the determining factor how much money you can earn with the blog you’re going to create.

Try to look for subjects or topics that pay more from per click among others. Check out Google AdWords and AdSense to know how much each clicks on a subject costs. Google AdSense then allows you to place ads on your blog. Once a user happens to open your blog and click on the advertisement, you will earn money on it. Just that!

There is also the BlogAds.com services wherein allows you to gain control over the ads appearing on your blog. This service is not based on a pay-per-click system, meaning it will allow you to make money blogging regardless of the number of clicks on the ads.

This is because BlogAds pay companies for the space of their ads for a certain period. Their sign up options are free and after joining, you can then determine what your advertising prices you will charge.

Once your offering is announced to companies, consequently, they will contact you for an ad space on your blog. Google, meanwhile, will place any ad that has keywords related to your blog. Any which way, you are guaranteed to earn.

Other ways to secure earning from your blogging activities is to become an affiliate partner to another company. There is a popular affiliate program, which provides commission to its partners for every click on the ad, placed on their site/blog. You will also get a percentage from the sale of their product made in your blog.

There are plenty of affiliate programs with varied commission percentages. Others even offer profit sharing.

If you are blogging for a specific cause, you still can take advantage of it in a positive way. You can earn money blogging for a cause. You can ask people to give donations for a specific cause, though most of it will go to you.

You can use the PayPal donation button and put on your site. There is also Amazon with its honor system that sets up a donation button for you.

Are picking up nice ideas already? Well, here is one you will definitely enjoy, how about making money through blogging about unique merchandise and then offering them up for sale simultaneously in your blog site?

There are people who would gladly spend for merchandise that are custom-made, unique and totally out of this world! Edit your blog headline into a catchy one, create your very own logo and then offer up these kinds of items with your logo in it. It will be a sort of brand tag.

There are online companies that allow you to design your own items and those that allow you to custom design your logo, too. You will see how it will boost your blog once people start wearing and using your items with your logo attached in it.

Do not just concentrate on one way of money – earning opportunity. You can even combine these methods and earn more.

As the blogosphere develops, evolves and takes with it lots of internet users, so as earning opportunities increase by blogging. Just think, you will enjoy blogging as a hobby and earn in the outset, too!

Written by Olegs Marhelis · Filed Under Blogging, Business 

Need More Subscribers and Huge Traffic? Produce Viral e-Books

September 2, 2008

Viral marketing, when done correctly, can produce very good results. These results can be in the form of site traffic, subscribers to your mailing list, or increased sales of your products and services.

One of the best ways to do viral marketing strategy is the production of viral e-books. This is not just an ordinary e-book. These are books that can be freely passed on by someone to another person with added benefits to both parties.

How does it work with viral e-books?

Aside from having an interesting topic and a wealth of information, the main purpose of the viral e-book is containing links to the site and products the author is promoting. These links can be modified from one person to another by changing the affiliate ID in the link. These links still lead to the web site of the author but credit will also be given to the affiliate which is like a commission.

The author can allow rebranding rights of the e-book to its readers. That means the reader, who would also want to earn from the e-book by becoming an affiliate, can replace the links with his own affiliate code to earn commissions. With this incentive or reward, he will surely pass the book to more and more people. That’s where viral explosion begins.

To be able to maximize the purpose of producing the viral e-book, have an explosion of traffic and have huge number of subscribers, we must have the following factors in place.

– Wide distribution. There are several ways on how you can offer your e-book. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.

However, if a certain amount is tagged to your e-book, its spread will be limited as not everyone is willing to spend money on these e-books. So to have the widest possible reach of your e-book, it is best to offer it for free and the rebranding rights, maybe the part customization, for free as well. Anyways, what we are after is for the e-book to reach a huge number of potential customers and get the most commission from the attached affiliate links.

– Quality affiliate links. To be able to maximize your e-book and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?

If your e-book bombards the readers with lots of affiliate links instead of quality information, they will probably stop reading your book, deletes it and forgets about it. Likewise, if the links lead to affiliate products which are totally not related to the e-book’s theme, you will just lose a good number of potential customers.

The best way to include the affiliate links in your e-book is to make them appear as natural as the other statements in your book. Try to weave them into the content in such a way that it is not obvious to the eyes of your readers. For example, when you want to readers to learn more about a certain topic discussed on your e-book, you can then mention the link as a source of additional information.

– Maximum return for all parties involved. Since you want wide distribution of your e-book, you will offer it for free as well as the rebranding rights. But what will you benefit from it? Of course, just the fact that people will sign up as an affiliate for them to be able to rebrand the links with their own codes means that you will gain more and more subscribers to your list.

Having more and more people who would want to rebrand the links means that more chances of your e-book getting distributed to others because of the incentives these people would gain. And the more people who will get to receive your e-book, the more traffic you will get on your site.

It wouldn’t really matter now if you are not earning from the rebranding rights. What is more important is the increased traffic and subscribers you will get which will eventually lead to more and more sales and success for your business.

Written by Olegs Marhelis · Filed Under Affiliate Strategies, Business, viral marketing 

Establishing a Relationship with Each of your Prospect in Affiliate Marketing

August 29, 2008

It is generally a fact that in online marketing, your investment is all that matters. Of course, you have invested money and effort in establishing yourself to succeed in affiliate marketing. Because of this, you are expecting to receive what is due for you.

As an entrepreneur, take into consideration establishing good relationship with each of your prospect. It is a plus factor in turning them into long-term clients and helping you to make your marketing plan a success.

The point here is that you have to express to your prospects that you look on them as real people and not as like a bunch of receipts in your cash register. Make them feel that they are important in the business; it is sincerity that matters in conducting business with them.

Here are some pointers that you can refer to in establishing good relationship with them based on a positive point of view.

Number One Pointer: Present the Best Yourself both Online and Offline

If you will be dealing with a prospect in person, be sure that you do not forget your personal hygiene. Have you properly groomed by wearing clean and pressed business attire. If you have a car, make sure that it is not just car; make it as your alter ego as possible.

Always remember that first impressions last. You need to impress your potential client and promote your program in a way that he will grab it.

In case of dealing online, have your website attractive enough for your prospects to have their eyes is stuck on it. If you are just some sort of a webmaster, provide your site with catchy fonts. Make it easy to navigate so that even new web browsers can understand what you really mean.

You can also offer forums to have a dialogue with your prospects. Be courteous in answering all their queries, as much as possible in a positive tone. Remember that you are presenting the real you both on and off the web, so better make the best of it.

Number 2 Pointer: Set-Up Common Grounds

Do not drop the whole details of the business instantly. When you will be meeting with your prospect for the first time, it will be wise in your part that you initiate some talk to draw them out a little.

If in case you have seen a photograph of his family, do not be afraid to ask some polite questions about how his children are. You can also share some insights concerning your own family as well. In this way, you will not just talk of pure business. Sometimes, it helps to mix it with some light talks.

It is a little bit harder to sell online. The correspondence that is available between you and your prospect is through e-mails and occasional phone calls. Again, be courteous. Make friendly responses. You can also incorporate in your responses something a little more personal. Tell him that you are enjoying the snowfall while answering his e-mail or you just got back from a vacation.

Number 3 Pointer: Soft Selling

Do not just offer your program as a sort of “business thing”. This is why some online entrepreneurs fail to sell it. A hard sell will just make your prospects turn-off.

You can begin by asking his needs. Give him a chance to air his point of view about what you are offering. Remember that they like to feel that someone is willing to listen to them.

Number 4 Pointer: After-Sales Relationship

If you have made that good impression and an initial sale, the connection must not stop there. After a week, for instance, send him a personal note of thanks for the opportunity of conducting business with them.

Let him know that you are always available to answer his other queries or concerns. By this, you are making him feel that you still care for him after he joined your program.

Number 5 Pointer: Other Benefits for You

Sometimes, there are problems that arises in marketing and it is out of your control (especially when it comes in Internet connectivity) to fix that problem. If you have established that friendly relationship with your client, he will be likely to stand by you during critical times.

You may find it more pleasant to conduct business with someone whom you have already known even just a little.

Expect that the world of online marketing, there are real and fake personalities. If you have developed a real personality and established good relationship with your prospect, you will succeed in attaining their loyalty to your affiliate-marketing program.

Written by Olegs Marhelis · Filed Under Affiliate Strategies, Business 

Affiliate Marketing: The Solution to Control your Growing Expenditures

August 28, 2008

With increasing cost of living today, it is hard to sustain your household needs if only a single member of your family is generating income. It is now a necessity that families have at least two income-generating family members.

Just think that you are having an income of $30,000 to $60,000 every year. Big amount, isn’t it? But once you have figured out your growing expenses for your automobile (such as gasoline, repairs, insurance, and others), your work (like bus fare and meals), children’s needs, and house mortgages, it will just lead to a spend able income (which means you barely had enough to regularly finance your expenses and kept little or no savings at all).

Do not let yourself be drowned of these growing expenditures of your family. There are available ways of earning additional income aside from your present job.

You can actually develop your family lifestyle and not be haunted by creditors by working an online career. Not only that you can have additional money to spend for your expenditures, but also you can spend quality time with your family as well.

All you need to do is sit back at the comfort of your home, in front of your personal computer, and you are on the go of creating your first batch of thousand bucks through affiliate marketing.
What is Affiliate Marketing?

It refers to the endorsement of products or services in the Internet through affiliates. Affiliates are usually webmasters and ezine editors who act as sales agents on behalf of their clients in exchange for a commission on each sale made.

In affiliate marketing, you can prefer either the one-tier program or the two-tier program. In the former, you earn on a per referral basis and cannot hire sub-affiliates to assist you in endorsing a certain product or service. The commission will come from your direct referral.

The latter is quite favorable to you as an affiliate. You will not only earn from your direct referrals; you can also obtain a percentage commission from the referrals by your co-affiliates who join your program.
Affiliate Marketing For Online Entrepreneurs

In case that you are an online entrepreneur and you have your own site, you can use affiliate marketing to endorse your business and increase your sales. You can set up an affiliate-marketing program by including the necessary software for it.

Have your program’s terms, conditions, and online registration form posted in your website. Let your potential affiliates read it and join if they are satisfied with it.

Aside from posting details regarding your affiliate-marketing program, you can also opt to advertise in ezine advertisement networks, search engines, and other sites having high web traffic.

Have your marketing program be registered through affiliate program directories and networks so that prospects who are looking for some new opportunities can find you.

You could also write reviews and articles and let it post in free article sites and request the editors to publish it in your ezine.

Affiliate Marketing for Newbies

If you are just new in the business (no products and websites of your own) but you want to earn money through affiliate marketing, you can set yourself up as an affiliate. Learning the basics of Internet marketing and invest quality time and enough money in order for you to earn income from promoting products of other people.

Determine the hottest products or services in the web, register as an affiliate, and start promoting the product by using different marketing strategies. You can conduct extensive research about these things.

You can check sites, which have online marketing forums. Read posted messages in that particular site and try to participate by posting your queries too. You can also ask questions to marketers online and gain some useful tips in your affiliate career.

Affiliate marketing offers you the earning opportunity that you are waiting for. You can use tons of information right at your fingertips as you work from home.

If you will devote your time and spend your money wisely in this kind of online business, there will come a time that it is more than enough to fund your growing expenditures. Moreover, expect that your family will thank you in the end.

Written by Olegs Marhelis · Filed Under Affiliate Strategies, Business 

Principles of Viral Marketing

August 22, 2008

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing.

How Hotmail Did It

Hotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: “Get your private, free email at http://www.hotmail.com.”

Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on.

This is why viral marketing has the power of reaching thousands, even millions, of people in such a short time and with little effort from the one who initiates it.

Elements of Viral Marketing

Dr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be.

1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much faster results.

Patience is important in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them.

2. Easy transfer to others. The medium used to carry the marketing message to other people should relatively be easy. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing.

Also, it is better that the message be short for easy copying and transmission. Simple and short but straight to the point is best, just like Hotmail’s advertisement at the bottom of each email sent out.

3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time.

This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers.

4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.

5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use these existing networks in viral marketing will yield better results.

6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page.

It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

Written by Olegs Marhelis · Filed Under Business, viral marketing 

Are You Using the 80/20 Rule To be More Productive?

June 26, 2008

You probably heard of the 80/20 rule. It’s the mathematical equation that 20 percent of your efforts bring in 80 of your results.

But if you know this rule already are you using it?

For example if you’ve spent 80 hours at your computer this week only 20% of those hours are going to bring home the best results.

Frightening right? Nobody would intentionally waste that much time but it happening to you right now today.

So, make today the day you’re “Gonna trim the fat” and get rid of that wasted effort.

What you need to do is focus on the 20% that’s bringing home the bacon and stop doing those things that are less productive.

How?

By becoming more focused in you do…

Stop visiting forums unless its research or you genuinely have a problem and need help. Other than that avoid forums, it’s very easy to lose a couple of hours reading and replying to posts. If you need to visit a forum give yourself a time limit of how long you’re going to stay and then when its time up, get out of there!

Avoid the temptation to check your e-mail every few minutes and check out the latest promotions. (The world ain’t gonna end if you don’t buy the next big thing.)

Make a pact with yourself you’ll only read e-mail after you’ve done something productive. Then do a quick scan of the e-mail headlines and pick which ones to read. (Be choosy with what you read)

Pay attention to you web stats. Where is your web site traffic coming from articles/ pay per click / search engines?

Find out where you’re getting the best results and focus on that only forget the rest.

Are you wasting time on a project or website that’s just taking up your time and bringing in results?

Sometimes we can get attached to a particular project emotionally and it can be hard to let it go. But you need to think cold and clinically it hasn’t made any money yet and you’ve given it a fair chance move on and focus on where you are making money. (That is if you are working online to make money?

If it’s a hobby stick with it but don’t let it distract you from what you need to be doing.

These are only a few suggestions; you may find you’re wasting time in other areas than what I suggested. It differs from person to person in that my 20% may be different than your 20%.

But by working and constantly remembering the 80/20 rule you’ll start to reap the benefits in more time to spend with your loved ones enjoying life and a more profitable business. Plus with the extra time you can now work on more projects/ideas that you thought you didn’t have time to do.

Written by admin · Filed Under Business 

Clickbank Is A Way To Make Money Online

June 26, 2008

by Allison Thompson

Whether one is just getting involved in internet marketing or has been doing it for some time you are going to be looking for ways in which you can make money easily and profitability through the use of affiliate marketing. So you should seriously be considering selling Clickbank products. But Clickbank isn’t actually an affiliate network in the strictest meaning of the words, but rather a place where products are sold and which can be purchased safely by those wishing to buy them.

In a press release sent out by Clickbank just over a year ago they announced that in their first day of trading last year they have managed to take over 1 million dollars worth of sales. Certainly since this time Clickbank have regularly been making sales of more than $1 million each day.

But it is not just the daily sales figures at Clickbank which are so impressive, other statistics relating to Clickbank are proving to be just as impressive and these will give you some idea as to why you may seriously want to consider using Clickbank to provide you with a regular source of income.

1. Clickbank has now more than 1.25 million registered affiliates on their site and of these 100,000 is known as being active, whilst another 12,000 or so are known as publishers.

2. The sales that are taking place on Clickbank are currently running at 30% above those that occurred in 2007.

3. Currently there are more than 35,000 products listed and an additional 30 new ones are being added to this list each and every day.

4. On average the price of the products being sold on Clickbank are $41 and the average rate of commission being paid to affiliate members is 55%.

5. Finally on average nearly 25,000 sales per day are taking place.

Clickbank’s strength lies in the fact that it caters both for affiliates and also publishers and this means that the average customer has the chance to decide whether to promote their own product or to promote someone else’s instead. But really what is making Clickbank such a success is the 70% of sales that are generated by its affiliates. Promoting any one of the many products that are offered by Clickbank is a sure way of being able for you to generate an income quickly.

There are various ways in which you can promote your chosen Clickbank products. The easiest way of all is to set up a blog that offers a review of the product in question along with providing more details about it. Another great way to promote any products that you are selling from Clickbank is to write some articles and submit these to article directories. Remember to utilize the resource box correctly as this is where you place your link to direct those reading the article to your blog or sales page.

Another method that lots of marketers use is to create adverts on pay per click networks such as Google’s Adsense. Certainly once you have been able to master these various techniques then you can be assured of getting a regular income in from those various Clickbank products which you are promoting. However, I wouldn’t personally recommend using this method unless you have had some previous experience of working with Pay Per Click Ads.

Actually being a publisher on Clickbank is not as difficult as you would first imagine. Yes you do need to have something to sell, but any articles you need writing can be outsourced to one of the many specialist writers or you have the choice of purchasing Private Label Rights (PLR) e- books and then change them to make them unique to you. Once these have been listed then you have access to thousands more potential affiliates.

So if you have not tried Clickbank yet, then it is about time that you took a look just to see what they have to offer you.

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Written by admin · Filed Under Affiliate Strategies, Business 

Cash Flow Tips-Part 1: Five Easy Ways to Boost Cash Flow During a Slowdown

June 26, 2008

Summer’s here! And with it come thoughts of vacation, relaxation and slowing down.

The effect on most businesses, of course, is that cash flow typically takes a big dip. The looming threat of a recession doesn’t help any either.

But there’s good news. I’ve come up with some tips to help prevent a warm weather cash crunch that may even boost your bottom line.

1.  Ask for your money.

This is a great time to get caught up on your Accounts Receivable and get paid for the work you’ve already done. Review your clients’ accounts and send out statements to remind them that they owe you. 

If you regularly send out statements and still have some slow payers, pick up the phone to give them a friendly nudge. Calling your clients will not only remind them to pay you, but the personal contact from you may remind them that they have more work they’ve been meaning to send your way.  

2.  Invoice your clients promptly.

Riding on the heels of tip #1, be sure to invoice your clients promptly for the work you’ve already done. The longer you wait to send your bill, the longer you’ll have to wait to be paid. Don’t let your client’s “forget” how valuable your services really are. Invoice often and promptly!

3.  Focus on any projects that are nearly done.

If your receivables are in good order, the next quickest way to get money in the door is to finish any projects that are near completion. The sooner you finish them, the sooner you can issue your invoice and the sooner you’ll get paid.

4.  Require a deposit on new projects.

If you have more than your fair share of slow-paying clients, or worse yet, clients who never pay you at all, this is a great time to start weeding out those deadbeats who don’t appreciate your work.

Start charging a 25%-50% deposit up front on new projects coming in. By doing this, you will actually raise your clients’ perception of your professionalism and repel those who don’t truly value your services.

My clients who have had the courage to follow this advice are surprised by the remarkable increase in cash flow, and they are now attracting more high quality, fast-paying clients.

This tactic seems riskier than it really is. If you take the leap of faith, you’ll see an instant increase in cash flow and build a higher quality client base. 

5.  Up-sell, cross-sell, and get referrals from your best clients.

Are your clients aware of the different services (or products) you provide? Send out a personalized letter or greeting card by snail mail to all your best clients.

Tell them about anything new that’s going on in your business, such as your new Web site, a new service offering, etc. Include a separate card that lists all your services and contact information for easy reference. 

Tell your clients how much you enjoy working with them. Mention that you would love more clients just like them, so you’d welcome any referrals they could send your way. 

Just the personal contact from you will usually bring in more business, as well as wake up your clients to the idea of sending you referrals. “Warm and fuzzy” works.

The summertime is a great season to clean up your receivables, weed out less desirable clients, and pull in new business. By implementing these five strategies over the next few months, you’ll not only boost your cash flow in the short term but grow a strong and healthy business for years to come.

Additional Resource:

If you’d like to learn how to build a simple system to boost your business cash flow year ’round, then you will want to take a look at my special report, Cash Flow Kick-Start.

WANT TO USE THIS ARTICLE IN YOUR OWN BLOG OR E-ZINE? You have permission to re-publish it, as long as you include the following author’s bio and link:

Gabrielle Fontaine, PB is a freelance Professional Bookkeeper and Certified QuickBooks ProAdvisor. She specializes in assisting Internet-savvy entrepreneurs to get control of their books and maximize profits. Gabrielle also publishes the business-boosting online ezine, Smart Money Choices. Get more information at http://www.BookkeepingDirect.com

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