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How Blogging Can Help Your Business

September 7, 2008

Are you looking for more innovative ways to boost your online business? You can try doing blogs.

Blogs? What are blogs? According to Wikipedia the blog is a short form called for weblog. Peter Merholz coined the term by combining the phrase “we blog” onto the sidebar of his weblog last 1999.

A blog is a mini web site. Those who do blogs are called bloggers. They enter “posts” which shows in the blog page from the newest posts to the oldest ones. They use blogging software and allow readers to comment on their posts. The comments are considered another new content to the blog.

Bloggers can post anything under the sun. Initially, when it was introduced, blogs were really for user’s private affair, their thoughts, activities and anything that reflects their own experiences in life. Blogs is some sort of an online journal or diary.

Through time, the original use of blogs has expanded. Now it can be used in virtually any kind of self-expression. Blogs now can also help build your online business.

Blogs are ruthlessly taken advantage of, too. There are businesspersons unscrupulous enough and resort to publishing spam blogs or “splogs”.

The blogosphere is the vast community built by bloggers. The blogosphere has its own ways and means to welcome, identify and build the reputation of each new blogs introduced in the Wide World of the Web.

In this article, you will know how to utilize blogging in building your online business and contribute positively to the blogosphere.

You must familiarize yourself with the blogosphere’s set of rules that need to be followed for you to publish a successful blog.

The first and major rule of the blogosphere is that your blog must contribute to the blogosphere. You must publish real content and not just advertisements on your blog. Splogs are unveiled because of the overloaded advertisements disguised as content.

This may contradict with your goal to put up a business-type of blog. But then again, if you only know how to effectively make a good blog, you can utilize it to build interest for your product and service without loading it with too much links and marketing tones referring to your business website.

This kind of blogging is the right way to positively help your business website. At the same time, it will contribute good content to the blogosphere. Do not try to sell products. You can open discussions and speculations on products. You can even spur other bloggers to react on your posts regarding such products.

If you are anxious to enter all internet avenues that will guarantee recognition of your products, then the blogosphere may give you good opportunities. Still it may do the reverse for your products and services, too and create problems for you.

You will not be able to control potential customers or clients to post comments to your original posts and they might expose certain issues you would best prefer to do away with.

If you fail to address the issues to the satisfaction of those commentors, it may not bode well for your business and your products. Not following up or reacting to comments may also be taken as a negative reaction from you.

The blogosphere now involves millions of internet users, and part of them is your potential market then. If there is negative feeling about your products, your business might suffer the consequences.

If your goal is to build a good reputation for your company and product, then, stick to issues that will not bring negative insights. If you can achieve this, then you can out flank other media, competitors and other traditional information outlets with your blog.

If you achieve a successful SEO result for your business web site due to the excellent reputation of your blogs, then you have tapped that blog resource unable to achieve by others. Chances our, your blog posts would even come first in search results for a particular product or service.

However, if you are not 100% confident in your product or service blogging is not for you.

You must be confident of your company and its services and/or products so that you can enjoy the full benefits of blogging.

Written by Olegs Marhelis · Filed Under Blogging, Business, Link Building, Promotions 

Blogging is your road to search engine optimization

September 6, 2008

What is the importance of blogging to search engine optimization.

Search engine optimization is the newest trend among online marketers. Today, companies have recognized that one of the most effective ways of getting free advertising on the Internet is to show up first under relevant search terms in the various engines.

Trying your best to get into the system can sometimes make your site bounce back search engines in the process. But then there are some ways of making sure that both the architecture and the content of pages is as friendly as possible to the search engine spider.

That is why web site owners are continuously conjuring up techniques for search engines to read them as one of the best. The newest addition to doing this is though blogging.

Search engines are in love with blogs.

Blogs  come complete with permalinks, regular updates and with the newest and accurate content. All these in one package is enough to make spiders not want for more. 

There are also blogs that spider do not like. Some blogging habits are less useful to spiders than they could be.  News oriented and political blogs have the tendency to link the phrase “read the whole thing” most often. 

This is just fine for humans since they are able to see the link in the context of the post. But a spider do not have the capability to do this. Although they can read the contextual part of your blog, they do not really comprehend the “whole thing” part.

If you want your blogs attain higher search engines positioning, keep in mind that the spider is the one that determines if you are worthy of the rank.

Below are some spider-sensitive factors you have to consider when creating a post for your blog.

Use a descriptive title. Titles or headlines are given more focus by search engines. It is important that you think of a good one for your blog post. Better use highly targeted keyword phrases that will best describe the content you are writing about. Do not create one that has been used over and over again. Be creative and think of something spiders do not get to see often.

Emphasize what needs to be emphasized. Be sure to make use of the same targeted keywords that you use in the title to the content of your article. You can have repetitions of words that are important. Make them bold or use them in external links. In using your keywords, do not make it appear redundant. Use them and make sense at the same time.

Put yourself in the search engines’ shoes. Search engines have clever algorithms to bring relevant results. Unfortunately, they do not have the intelligence inherent in humans. Choose your words wisely. Using shortcut or idioms is not wise. Use standard words and go directly to the point.

Look up the right keywords to use. There are many tools now that you can use to help you research on the keyword to use. This can help you select the titles and keywords that are most often searched for by your audience. Using this research can help you decide if more people will find your article on “automobiles” if you use the keyword “cars” instead.

Google, Overture and Word Tracker are just some of these. They will help you find out what keywords are most popular and the most people are searching for. By doing keyword research, you can take blogging and advertising to the next level.

Keep in mind that these things are just guidelines for you to based your blogs posts on. They are not really assurances that you will get the search engine rank that you are looking for.
 
Also, do not be obsessed with writing just for the spider. They are not humans. What is important is that through blogging, you get to convey to the people the message you want read. They are your prime target after all.

Spiders should only just be your second purpose when you do your blogs. Just give them the fresh and keyword-content filled content that they are looking for and you will surely be on your way to optimizing your search engine position.

Written by Olegs Marhelis · Filed Under Blogging, Link Building, SEO 

Modern SEO Techniques

September 2, 2008

Search Engine Optimization (SEO) are methods that aid in the improvement of a website’s ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.

Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.

The importance of having a high rank for an advertiser’s site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.

So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.

1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.
 
2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.

3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

6. Make the site’s design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.

7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.

Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.

Written by Olegs Marhelis · Filed Under Link Building, SEO 

Do-it-yourself SEO

August 29, 2008

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

This would mainly require keyword density which would result to more traffic going to your web site.

In effect, you will have an added clientele and this should lead more business your way.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site’s content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site’s content word-for-word.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.

Written by Olegs Marhelis · Filed Under Link Building, SEO 

How to seo your web page

August 29, 2008

For a commercial webpage to prosper in a search engine string search and come out on top, the page has to essentially be “prepared” to be detected and well-received by the search engine algorithm.

Because of the high amount of browsers visiting search engines such as Google and Yahoo, a new form of process was developed to make full use of the pros and avoid the cons of the algorithms used by the search engine companies. This process of preparation is called Search engine optimization (SEO).

As the amount of information grows exponentially, search engines will play a more vital role in keeping order in the World Wide Web. This has encouraged increasing numbers of people with something to look for to rely on search engines more. It simply is now a fact that you can find information faster if you use a search engine.

Because of this companies looking to attract more traffic to their sites would pay for valuable ad space within search results sent by the search engines to browsers. Because browsers are more often than not set on getting information about something, placing an ad that totally dovetails with what they’re looking for makes it easy for the advertiser to make a sale.

What search engine optimizers do then, is to make every effort to make the site considered highly relevant and show up in the top ten listing of their respective search strings. The usual method of SEO is to improve content, and dynamically expand the site with even more relevant data.

Unfortunately, unscrupulous SEO’s have also devised ways to cheat the algorithms of search engine to keep themselves on top with low quality or even misleading content. Google, Yahoo and other search engines have fought back by using even more complex algorithms to filter the junk and garbage out of their engines.

To properly optimize a web page, please follow the following steps:

1. Optimization should be part of the design. To properly optimize a web page, it should be considered as part of the design process. It should not be treated as an afterthought after the fact. This will lead to shoddy worksmanship and create unnecessary strain in the browser looking for relevant data.

2. Each web page must be optimized. That is to say, each web page must be unique, with their own content, titles and tags.

3. It’s not just the search engines. Don’t create a site specifically for search engines alone. Most people who start out this way create a site that is unwieldy and has bad grammar. Most browsers pass over unprofessional sites with poor copy.

4. Keywords. Make sure you have a list of terms you want placed in the page. Also consider that the keywords relevant to page 1 stays in page 1 while page 2 keywords stay in page 2. This is to make sure each page is unique in its offering, avoiding redundancy. In terms to competitiveness, a linking campaign will probably create more traffic and better results than concentrating on keywords.

Place your keywords strategically in the following areas: Page title, Meta tags, Body, Headings, Images, Bullets, Links.
High quality website typically rank well in the search engines partly because more and more people recommend it to others via word of mouth, email, instant messenger, or even better, take the link and place it in their own website link sections.

Google considers pages with inbound links as a vote to the quality and relevance of that site, increasing its rank in the search engine hierarchy.

In addition to inbound links, search engines also send out spiders to assess the site for relevance against an algorithm. The spider basically goes to the site and analyzes all the text in the page, including markup items, the meta tags and the title.

Spiders can read the following items on a web page, thus making the item highly relevant to search engines: text, page titles, meta tags, meta descriptions, code, tables. Depending on further technological considerations, search engines may consider other languages like Javascript and such. Currently, the spiders will just consider them clutter.

Web page optimization values content more than graphical artistic impact. One must keep in mind when the end result needed is to increase presence in the advertiser’s chosen search engine string.

Written by Olegs Marhelis · Filed Under Link Building, SEO, Web Design