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Blogging is your road to search engine optimization

September 6, 2008

What is the importance of blogging to search engine optimization.

Search engine optimization is the newest trend among online marketers. Today, companies have recognized that one of the most effective ways of getting free advertising on the Internet is to show up first under relevant search terms in the various engines.

Trying your best to get into the system can sometimes make your site bounce back search engines in the process. But then there are some ways of making sure that both the architecture and the content of pages is as friendly as possible to the search engine spider.

That is why web site owners are continuously conjuring up techniques for search engines to read them as one of the best. The newest addition to doing this is though blogging.

Search engines are in love with blogs.

Blogs  come complete with permalinks, regular updates and with the newest and accurate content. All these in one package is enough to make spiders not want for more. 

There are also blogs that spider do not like. Some blogging habits are less useful to spiders than they could be.  News oriented and political blogs have the tendency to link the phrase “read the whole thing” most often. 

This is just fine for humans since they are able to see the link in the context of the post. But a spider do not have the capability to do this. Although they can read the contextual part of your blog, they do not really comprehend the “whole thing” part.

If you want your blogs attain higher search engines positioning, keep in mind that the spider is the one that determines if you are worthy of the rank.

Below are some spider-sensitive factors you have to consider when creating a post for your blog.

Use a descriptive title. Titles or headlines are given more focus by search engines. It is important that you think of a good one for your blog post. Better use highly targeted keyword phrases that will best describe the content you are writing about. Do not create one that has been used over and over again. Be creative and think of something spiders do not get to see often.

Emphasize what needs to be emphasized. Be sure to make use of the same targeted keywords that you use in the title to the content of your article. You can have repetitions of words that are important. Make them bold or use them in external links. In using your keywords, do not make it appear redundant. Use them and make sense at the same time.

Put yourself in the search engines’ shoes. Search engines have clever algorithms to bring relevant results. Unfortunately, they do not have the intelligence inherent in humans. Choose your words wisely. Using shortcut or idioms is not wise. Use standard words and go directly to the point.

Look up the right keywords to use. There are many tools now that you can use to help you research on the keyword to use. This can help you select the titles and keywords that are most often searched for by your audience. Using this research can help you decide if more people will find your article on “automobiles” if you use the keyword “cars” instead.

Google, Overture and Word Tracker are just some of these. They will help you find out what keywords are most popular and the most people are searching for. By doing keyword research, you can take blogging and advertising to the next level.

Keep in mind that these things are just guidelines for you to based your blogs posts on. They are not really assurances that you will get the search engine rank that you are looking for.
 
Also, do not be obsessed with writing just for the spider. They are not humans. What is important is that through blogging, you get to convey to the people the message you want read. They are your prime target after all.

Spiders should only just be your second purpose when you do your blogs. Just give them the fresh and keyword-content filled content that they are looking for and you will surely be on your way to optimizing your search engine position.

Written by Olegs Marhelis · Filed Under Blogging, Link Building, SEO 

Modern SEO Techniques

September 2, 2008

Search Engine Optimization (SEO) are methods that aid in the improvement of a website’s ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.

Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.

The importance of having a high rank for an advertiser’s site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.

So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.

1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.
 
2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.

3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

6. Make the site’s design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.

7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.

Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.

Written by Olegs Marhelis · Filed Under Link Building, SEO 

Do-it-yourself SEO

August 29, 2008

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

This would mainly require keyword density which would result to more traffic going to your web site.

In effect, you will have an added clientele and this should lead more business your way.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site’s content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site’s content word-for-word.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.

Written by Olegs Marhelis · Filed Under Link Building, SEO 

How to seo your web page

August 29, 2008

For a commercial webpage to prosper in a search engine string search and come out on top, the page has to essentially be “prepared” to be detected and well-received by the search engine algorithm.

Because of the high amount of browsers visiting search engines such as Google and Yahoo, a new form of process was developed to make full use of the pros and avoid the cons of the algorithms used by the search engine companies. This process of preparation is called Search engine optimization (SEO).

As the amount of information grows exponentially, search engines will play a more vital role in keeping order in the World Wide Web. This has encouraged increasing numbers of people with something to look for to rely on search engines more. It simply is now a fact that you can find information faster if you use a search engine.

Because of this companies looking to attract more traffic to their sites would pay for valuable ad space within search results sent by the search engines to browsers. Because browsers are more often than not set on getting information about something, placing an ad that totally dovetails with what they’re looking for makes it easy for the advertiser to make a sale.

What search engine optimizers do then, is to make every effort to make the site considered highly relevant and show up in the top ten listing of their respective search strings. The usual method of SEO is to improve content, and dynamically expand the site with even more relevant data.

Unfortunately, unscrupulous SEO’s have also devised ways to cheat the algorithms of search engine to keep themselves on top with low quality or even misleading content. Google, Yahoo and other search engines have fought back by using even more complex algorithms to filter the junk and garbage out of their engines.

To properly optimize a web page, please follow the following steps:

1. Optimization should be part of the design. To properly optimize a web page, it should be considered as part of the design process. It should not be treated as an afterthought after the fact. This will lead to shoddy worksmanship and create unnecessary strain in the browser looking for relevant data.

2. Each web page must be optimized. That is to say, each web page must be unique, with their own content, titles and tags.

3. It’s not just the search engines. Don’t create a site specifically for search engines alone. Most people who start out this way create a site that is unwieldy and has bad grammar. Most browsers pass over unprofessional sites with poor copy.

4. Keywords. Make sure you have a list of terms you want placed in the page. Also consider that the keywords relevant to page 1 stays in page 1 while page 2 keywords stay in page 2. This is to make sure each page is unique in its offering, avoiding redundancy. In terms to competitiveness, a linking campaign will probably create more traffic and better results than concentrating on keywords.

Place your keywords strategically in the following areas: Page title, Meta tags, Body, Headings, Images, Bullets, Links.
High quality website typically rank well in the search engines partly because more and more people recommend it to others via word of mouth, email, instant messenger, or even better, take the link and place it in their own website link sections.

Google considers pages with inbound links as a vote to the quality and relevance of that site, increasing its rank in the search engine hierarchy.

In addition to inbound links, search engines also send out spiders to assess the site for relevance against an algorithm. The spider basically goes to the site and analyzes all the text in the page, including markup items, the meta tags and the title.

Spiders can read the following items on a web page, thus making the item highly relevant to search engines: text, page titles, meta tags, meta descriptions, code, tables. Depending on further technological considerations, search engines may consider other languages like Javascript and such. Currently, the spiders will just consider them clutter.

Web page optimization values content more than graphical artistic impact. One must keep in mind when the end result needed is to increase presence in the advertiser’s chosen search engine string.

Written by Olegs Marhelis · Filed Under Link Building, SEO, Web Design 

SEO Tips for Blogs

August 27, 2008

Originally conceived to be something like an online journal for individuals has become yet another tool businesses can use to market themselves online. Web logs or blogs are now being used not just for the sheer purpose of writing, but also as means SEO (search engine optimization) experts use to increase a website’s ranking on search engine results pages (SERP).

An interesting thing about keeping and maintaining a blog (also known as blogging) is that anyone can blog. What will make a blog more successful than most is simply a keen sense of its target readership. Of course, it will not harm the blogger (a person maintaining a blog) to possess a few basic skills navigating the Internet and creating links to other websites and blogs.

Bloggers today are finding that they can not only write and publish their thoughts for free, but also can find themselves getting compensated for writing. This is because one of the techniques in SEO is to create content that is rich in keywords, which is basically what search engines look for in ranking web pages in its SERPs.

That said, here are some tips to make your next blog an effective SEO tool.

1, Choose a Theme (and Stick to It)
Most blogs never gain a real readership because it simply is a mishmash of a writer’s thoughts, with very little coherent theme to bind the entire blog together. If the blogger does it for the sheer purpose of a journal, there’s really nothing wrong with that.

However, as an SEO, a blog has to have a theme that will tie all the posts (individual articles) together. This is because instead of just looking for keywords, a search engine will also assess whether the page just happens to have a lot of keywords mentioned in the post or whether the entire blog is about the topic it is searching for. The former will rank less than the former in the SERPs. Given this point, it will do you well to pick a theme that you are interest and won’t tire of writing about.

2. A Place You Can Call Home
Working alongside the idea of a theme, When creating your blog (whether with your own domain name or an a free blog site), give it a URL that has words related to the theme. For example, if you are going to blog about bonsai making, try to use words that are related to that in your blog’s URL (such as www.bonsaienthusiast.com). Name your blog using words that are relevant to your theme as well. Search engines look at these things as well to determine how high your blog could possibly rank.

If you are blogging on a hosting site, it is possible to have your blog delegated into a proper category. This will help make a search engine easier to find your blog given that the category is strongly related to themes and search keywords.

On a related note, your individual posts should also be titled with words that are closely related to your theme. Again, working on a blog with a bonsai theme, one post could be titled “Miniature Trees: How to Get Started” while another one could be “Selecting the Right Pot for a Bonsai”. This will give your posts a URL that is rich in keywords, which helps in a page’s ranking on SERPS (but you already know that, right?).

3. Link And it Shall Be Linked Unto You
Another thing about blogs that SEO experts are finding to become a great advantage is the fact that blogs make it easy to link to other blogs, which in turn makes it easy for other blogs to link to you.

This is yet another criterion a search engine uses to rank a particular page in the results pages. The more incoming links it possess about the keyword in search will increase ranking status because the page shows that a lot of people think what you’ve written is a good source of information.

So when writing on your blog, be sure to take the time to read other people’s blogs and other online articles related to your theme. Create links to them so that you point your readers to more information. This will increase the chances of other people creating links that will point to your blog.

4. Keep it Coming
Since blog content is so easy to create, search engines scour blog sites very regularly. That means if you keep on creating new content on a regular basis, search engines will have to keep up with what’s new on your blog.

By regularly creating fresh content on your blog, search engines will tend to look to your blog first before others that are not maintained and renewed as regularly as you do. It helps in the rankings as well, which is the whole point of this article, right?

These tips are just to get started on using a blog for SEO. As you go along, you’ll find more tricks of the trade that will help you push you up the ranks on SERPs. Of course realistically, don’t expect to rank on the top 3 pages on your first try. But give it a few weeks. And for as long as you keep to the tried and true principles, it may not be that far until you’ve captured a good ranking for your blog.

Written by Olegs Marhelis · Filed Under Blogging, SEO 

SEO 101

August 25, 2008

In an increasingly global Internet community, many techniques have surfaced in order that companies may take hold of as much market share as possible. After all, the Internet is used by a huge variety of people from all over the world, each in their own way a potential customer.

Formerly, going through the Internet and finding content relevant to one’s search was simple; only a few websites were up and running online. These days, however, the Internet is a deluge of content in all shapes and sizes, with people of various age groups, backgrounds, and geographic locations, generating their own online publications and content. Therefore, customers rely greatly on various tools made available to them to simplify their lives.

Search engines are online interfaces used to search for relevant content online based on the keywords entered in the field by the Internet users. Therefore, businesses online must find a way to be prioritized among hundreds and thousands of businesses offering similar or congruent content.

One of these methods designed towards maximizing the potential of the Internet for businesses that rely greatly on generating Internet traffic towards their online website is SEO, or Search Engine Optimization.

Search Engine Optimization is a method used to give a particular website and its content better ranking in a search engine’s query response listings. It usually tries to give websites an edge over others, particularly in those organic or crawler search engines. Organic searches are those listings yielded without payment; crawler search engines simulate the act of crawling through the web and following links through to their respective web pages.

However, like all good things, SEO has come under attack of misuse by people who wanted to take advantage of it. This is the reason why today, SEO is categorized into “white hat SEO”, or SEO legitimately used by consulting agencies to assist clients online, and “black hat SEO”, used to manipulate search engine listings with unethical methods.

While “black hat SEO” makes use of unethical methods to manipulate listings and to deceive others, “white hat SEO” focuses on honest methods of improving a website and its contents in order to promote it in the Internet much better.

Many websites try generating traffic to their website by various methods—pay-per-click advertisings, prepaid advertisements, and organic search listings. SEO is much more interested in increasing profitability through the last method, organic search listings.

Pay-per-click advertising, which entails the advertiser to pay Google or similar agencies only for the number of clicks an online advertisement banner generates and not for ad placement, may ride up costs. This happens when the website tops listings and generates traffic from a huge client base, of which not all of them are interested in purchasing the product or service that will provide the company profit.

Organic search listings, however, display listings of websites regardless of whether or not they are paid. What SEO primarily does in order to maximize the power of organic search listings is concentrating relevant keywords.

“White hat SEO”, because it focuses on improving websites collectively in order to generate genuine rankings in listings, concentrates on better content for the website. Accurate portrayal of a business’s identity is at the core of ethical SEO.

The first way to do it is by making a clean code, which is a significantly simpler code aimed more in delivering content to the users of the website. A cleaner, simpler code, helps crawler search engines decipher the relationships and links between pages and keywords.

The second means is creating beefed up content written in order to provide information and maximum satisfaction to customers. Search engines take into account the ‘satisfaction’ of customers on the basis of relevance of content and even the frequency of visits, usually related to the quality of the content offered by the website. By concentrating on providing quality information and content to customers, the website gains grounding among online visitors.

At the end of the day, by helping the consumers understand and interpret better the content of the website even at the point of indices in search engines, one can best maximize SEO and the rankings of the page in listings. Relevance is key in trying to make sure traffic is directed towards the business’s website; only by providing relevant content can longevity be achieved amidst various trends that claim to provide the business all it needs.

Written by Olegs Marhelis · Filed Under SEO 

Best SEO tips

August 23, 2008

The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.

Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site’s ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page’s ranking in the search engine list by improving site content, usability and using legitimate methos of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, “black hat” SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Search engines display different kinds of listings on a result page. The more common ones are pay-per-click (PPC), adverts, paid inclusion, and organic listings. Of all these listings, SEO concerns itself foremost with organic listings for a variety of keywords. This can increase the quality and quantity or visitors to a desired web site.

Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

This has made SEO much more in demand in creating revenue for companies as SEO is not a paid ad but a method of intrinsically improving content.

Here are a few tips on improving content for a much more improved result in organic searches:

1. Expertise. Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.

2. Plan the site. A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.

3. Research. Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

4. Decide on important keywords. Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.

5. The Search Engine is your friend. Make friends with your search engine and don’t give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.

6. Focus. Focus on the topic at hand and nothing else. The rule is one topic per page.

7. Join the directories. Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.

8. Start a linking campaign. A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site’s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it. 

9. Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.

In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a week’s time.

Written by Olegs Marhelis · Filed Under SEO 

Basics SEO

August 22, 2008

Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.

Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.

Any web developer worth his salt should know about search engine optimization or SEO.

This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.

Thus, your web site need to be “found” when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.

Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list.

You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.

Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:

1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.

It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.

2. Know who your target audience is and aim for them.

If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.

As soon as the user hits the Enter button or clicks on ‘Search’, then the person will be lead to your web site.

Make sure that your target market will get ‘hooked’ on your web site. Once the search engines show the link to your web site, their job is done.

What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.

When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.

Also, you can somehow link their interests to your products and services.

3. Search for the right keyword.

You should be  creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site.

Google and Yahoo offer some tools and tips on how you can come up with keywords  that will yield results.

Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.

4. Consider your target market when designing your web site.

The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and  font style and size.

Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.

It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.

There should also be various ways to browse through your web site, to fit each user.

A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.

5. Concentrate on the web site content.

Regularly update the content of your web site so that old and new users can find something new when browsing through your site.

Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text.

Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer.

It helps a lot to pay attention to detail, too.

Finally, keeping your web site’s content updated is a must.

Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.

Written by Olegs Marhelis · Filed Under SEO 

If you want to get in SMARTS you must hurry!

January 16, 2008

Hi,

Andy from StomperNet just sent me an email that people who want to get in SMARTS need to hurry!

He is telling that on Friday at 2:00pm Eastern time, the price for SMARTS is going up by $600.00.

Here is his email:

I really hate to bring this up, because it’s
been such a “feel good” few days…

For instance, inside the new SMARTS forums, the
community is already blossoming…

And we made the crazy decision to just plain
give away our SMARTS “Instant Grad School” to
all the SMARTS members.

(The Instant Grad School was SUPPOSED to cost an
extra $497.00, but we decided to give it to the
SMARTS community at no extra charge. It hurt our
pocketbook some, but it felt great to gift that
bonus to the community.)

It’s been all beauty and grace for a couple of
weeks now.

But this is the thing I’ve been avoiding…

It’s almost time to close down sales of SMARTS.
You see, we are getting SMARTS classes started in
full next week.

So… we have to do this:

On Friday at 2:00pm Eastern time, the price for
SMARTS is going up by $600.00.

In addition, we will pull down the offer for the
“Instant Grad School” instant upgrade.

AND we’re also going to have to pull down my
bonus Video Creation webinar series.

So it’s getting down to the nitty-gritty. You’ve
got less than 48 hours to go. If you want to get
on board our SMARTS traffic system, you have to
act now.

Here’s the link.

Best Regards,
Andy

Written by Olegs Marhelis · Filed Under Affiliate Programs, Affiliate Strategies, Promotions, SEO 

Stomper S.MAR.T.S is LIVE

January 11, 2008

 It’s the moment you have all been waiting for.

Stomper S.MAR.T.S is LIVE! Go now to http://www.stompernetpresents.com/smarts/

They were originally scheduled to launch at Noon EST but got pushed back to 2PM EST.

 This is YOUR chance to cash in on the BILLION dollar social networking chaos.

Written by Olegs Marhelis · Filed Under Affiliate Programs, Affiliate Strategies, Affiliate Tools, SEO, SEO Tools 

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